Presenting ONE Albania – the new brand in telecommunications market


Tirana, Albania – March 14th - Two most prominent telecommunications companies of Albania joined their forces in a historic fusion to finally become ONE – celebrating the new brand and Summer Day Festival today by the first drone show ever in the Balkans region.

The new brand and identity of ONE Albania was presented today, after the successful merging of ALBtelecom and One Telecommunications. The management of the new company unveiled the mission and values of ONE Albania, which is part of Hungarian 4iG Group, that after its acquisitions in telecommunications sector became the largest foreign investor in Albania. 4iG Group is also present in the Montenegrin market with ambitions to grow its presence in the Western Balkan region.

“ONE Albania is here to stay and we as 4iG Group are committed to investing in latest technology and innovation, to make this operator the most preferred one for Albanians. Our vision aims at supporting innovation and digitalization, with strong commitment for 5G in horizons, into becoming a market leader in ICT services in Albania and in the Western Balkan region.” – said Peter Fekete, Group CEO of 4iG Group.

ONE Albania celebrates its new brand and identity on the same day with the Summer Day Festival intentionally. The new brand represents energy, positivity, happiness and friendliness, as it is celebrated by Albanians on this day. ONE Albania creates synergies on the market that leads to create value for Albanian citizens.

“First call in fixed network, first call in mobile network in Albania had been done from the companies we inherited. And now, today the future starts, our common story continues. The merged company, ONE Albania features the first drone show with a fleet of five hundred in the Balkans using the power and speed of our mobile network.”– said Emil Georgakiev, CEO of ONE Albania.

Besides launching the new brand, ONE Albania kicked off its first concrete commitments too. During the year, ONE Albania is devoted to extending its fiber network by connecting 30% more households of Albania, ensuring superior fixed broadband services. For its mobile consumers, ONE Albania is offering 30% increase of internet speed for data users, by adding more frequency bandwidth. The total volume of investments will reach 200 million EUR in the next 5 years period

Its mobile network is the largest and most modern in Albania with 1100 coverage stations country-wide, Ericsson 5G ready. ONE Albania also ensures the highest level of security in communication and data protection for its customers in accordance with global standards. The joint company has the largest landline network in the country, with 5,400 km of fiber optic (both core and metropolitan fiber network) we provide end-to-end bandwidths up to 1Gbit/s through our Fiber to The Home network., that makes the company a nationwide 4P leader on the market.

SONE Albania is customer centric, as the slogan says: “ONE – For you”. Leaders of ONE Albania and 4iG Group confirmed the commitment for 5G investment and implementation in Albania. The vision of ONE Albania is to lead innovative developments in the market and lead digitalization of the country, benefiting Albanian citizens.